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What Difference Does Experience Make?
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| ► failing to understand the project ► wordy, tedious writing that reads like wading through mud ► amateurish writing that draws more attention to itself than to the message ► focusing on the business or organization rather than the customers' and prospects' needs and wants ► no clue about search-engine optimization, or outdated ideas (like keyword stuffing) ► missed deadlines | ► writing that gets it and nails it the first time around ► writing that communications your message clearly ► crisp, clean, copy that soars like a paper plane ► copy that speaks to the hearts of your customers and prospects ► copy that uses SEO keywords strategically, artfully, and effortlessly ► delivered on time ► no hassles |
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“Experience achieves more with less energy and time.” Bernard M. Baruch (1870-1965; American economist)
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• “There is no substitute for experience.” Ancient proverb
• “Education plus experience equals expertise.” Michael Bugeja (living; American journalism professor)
• “I have known it for a long time but I have only just experienced it. Now I know it not only with my intellect, but with my eyes, with my heart, with my stomach.” Hermann Hesse (1922, Siddhartha; Swiss novelist, Nobel Prize winner)
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“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”
David Ogilvy (1911-1999; British “Mad Men”-era advertising exec, called “the father of advertising”)
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• “You cannot create experience. You must undergo it.” Albert Camus (Notebooks 1935-1942; French philosopher)
• “Experience is the teacher of all things.” Julius Caesar (52 B.C., Commentaries on the Civil War; Roman general)
• “Theory without experience is mere intellectual play.” Immanual Kant (1724-1804; German Enlightenment philosopher)
• “The person that had took a bull by the tail once had learnt sixty or seventy times as much as a person that hadn't.” Mark Twain (1894, Tom Sawyer Abroad; American novelist)
• “That’s what all we are. Amateurs. We don’t live long enough to be anything else.” Charlie Chaplin (1889-1977; English actor-director)
• “Experience: that most brutal of teachers. But you learn, my God do you learn.” C.S. Lewis (1898-1963; Irish novelist)
• “Experience is that marvelous thing that enables you to recognize a mistake when you make it again.” Franklin P. Jones (1908-1980; Philadelphia columnist)
• “We learn from experience that men never learn anything from experience.” George Bernard Shaw (1856-1950; Irish playwright, Nobel Prize winner)
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